Theo Coertjens International | News_Detail

In the past few decades, Brecht-based food producer Coertjens has firmly established its position in the hospitality world in Belgium and beyond. Thanks to Coertjens’ high-quality preparations, every hospitality professional can serve each dish in total confidence. Having spent almost seventy years’ gaining experience, now it’s time for a new chapter in this company’s success story.

What began in 1956 as a small family butcher’s in Borgerhout grew into a successful business that operates in food service, industry and retail. ‘Our journey started with one preparation for a local chip shop and now we have built up an amazing range, adding new creations every year,’ says business manager Stijn De Ranter. ‘We stick with our delicious Belgian dishes and popular hot dogs, but we are also widening our horizon to include international specialities, with oriental, Mexican and Italian options. We offer a wide range of products, while providing professionals with the same standard of taste, quality and above all convenience for all our dishes.’

‘Every hospitality professional wants just one thing: to spoil their customers with delicious food. We at Coertjens understand that better than anyone,’ says commercial director Maarten Lannoo. ‘But the challenges in the hospitality sector are growing. Less experienced staff, greater pressure of work and rising costs, to name but a few. Coertjens is about making life easier for them, with authentic, high-quality preparations that are ready in a flash. That means working smarter for a bigger, better result.’

With the slogan “Served with total confidence”, the company really highlights this promise. ‘We offer superior taste and quality that every hospitality professional can rely on all the time. By focusing on innovation, we continue to challenge ourselves as well, creating new preparations that businesses can use to update their range. For instance, we recently launched our oriental special Rendang and the classic Mini meatballs in tomato sauce, both ideal for amazing loaded fries.’

Coertjens can now be found on the menu of many hospitality businesses, from chip shops and catering companies to quick-service restaurants. But the brand has great ambitions. Coertjens aims to continue to grow and make the entire Belgian and foreign hospitality sector familiar with its high-quality dishes, divided into three categories: Classics, Specials and Hot dogs.

To give these plans a firm boost, Coertjens is launching a custom house style, with new wrappers for the packaging, an updated website and above all, a good dose of inspiration. ‘With this rebranding, we are giving Coertjens a totally new momentum, without affecting the core of our success: our expertise, our convenience and our taste and quality,’ Stijn De Ranter explains. ‘We are doing even more, with lots of tips, tricks and recipes that hospitality professionals can use in their businesses.’

In addition to the house style, website and new products, Coertjens is also launching a whole host of extras for hospitality professionals this year. ‘A year brimming with changes means gifts, of course,’ Maarten Lannoo concludes. 'Throughout the year, there will be promotions, special offers, inspiration... and easy, tasty dishes of course.'